C-Suite roundup: disruptors v. hype
With a new year comes a long trail of 2016 trends lists. Here are a few of our favorites so far:
- FierceHealthcare: 10 Emerging Healthcare Trends for 2016
- Inc.: 10 Health Care Trends to Know for 2016
- HealthAffairs.org: Six Big Trends to Watch in Health Care for 2016
However, one of the biggest benefits here at Dodge (to us, our clients and the media we work with) is that we’re surrounded by some of the most brilliant minds in healthcare—people who have varied perspectives based on their specialties in the industry and tenure. For this blog, we wanted to ask a few of them across the spectrum what they anticipate to be the most disruptive development in 2016 and what is potentially overhyped.
- Troy Moore, Kailos Genetics Co-founder & CTO
- Travis Bond, CareSync Founder & CEO
- Jamo Rubin, MD, TAVHealth Founder & CEO
Dodge: What do you think will be most disruptive in/to healthcare in 2016?
Troy: For 2016, I suspect we are going to be at the mercy of speculators and the media machinery with two topics: Sanders securing the Democratic nomination could stimulate the always torrid panic that a single-payer system sends throughout the industry and could be combined with the FDA's continued push to regulate the laboratory developed test industry. From a technology perspective, there is so much progress being made in consumer guided healthcare with smartphone apps and plug-ins, sequencing and crowd sourcing, that it's hard not to be overly optimistic about what we will learn.
Travis: Medicare’s continued push toward a value-based healthcare fee model. The increase in quality and improved cost controls will lead private payers and Medicaid programs to follow the lead of CMS.
Jamo: Value-based care is arriving faster and deeper than healthcare delivery leaders were prepared for. We need to rethink how we deliver care--it is no longer an option to maintain a fee-for-service mindset. 2016 is a tipping point for innovation in healthcare, but in the meantime, we will continue to see a clash between these two care models.
Dodge: What do you think is overhyped for 2016 in healthcare?
Troy: The place of patients in guiding their healthcare. We are hearing so much about flipping to a patient-doctor relationship where patients are educated and the physicians listen and healthcare is steered away from acute treatment to a focus on wellness. I think this is all happening and it's important for those that are driving these efforts to keep the momentum up because it is changing but the rate to make change is likely slower than all of us hope.
Travis: Telemedicine as a standalone service. Medicine is still relationship-driven, and payment models have not matured enough to supply a sustainable, large-scale business model.
Jamo: I can tell you what is under-hyped: Empathy in healthcare. The healthcare system is facing a serious challenge when it comes to achieving the Triple Aim, as it requires a mindset shift that addresses the social factors of health. By practicing empathic care, we will be better able to understand the social, financial and community barriers that stand between sickness and health.