Changing a corporate logo and brand identity is only advisable if the change better reflects the company’s work or beliefs. The same applies to healthcare technology providers. If your company makes significant changes to its product lineup or makes a new acquisition, it is important to keep your brand’s identity consistent with what your company offers. These two articles give some great perspective on the pros and cons of changing a logo and when the best time is to do it, as well as provide some examples of when a logo change has either helped or hurt some well-known companies. Here are a few key takeaways to remember if the prospect of a logo change is something you’re ever faced with:
- It is okay to change your logo if it no longer reflects what your company stands for or is visually ineffective. Some of the best brand identities in the world get transformed to better reflect their companies’ values/beliefs. For example, BP’s logo change represents their shift toward alternative sources of energy.
- A successful logo re-design will drill down to the essence of the company’s identity, e.g. Apple transforming from the scene with Isaac Newton to simply the apple.
- Another time when a logo change should be considered is when a company expands its business practices. If a logo portrays to narrow a view of what a company is doing, it ceases to be effective.
- Sometimes, while a complete overhaul of the logo is unnecessary, it can be advantageous to make a slight update to keep a fresh and modern feel.
