How did “Google” become Google? What does “Canon“ really mean, and where did “Skype“ come from? This 
article delves into just that, revealing the less-traditional routes and unique naming conventions companies use to create their names and become household terms.
Facing the task of creating a company name within the healthcare space? Here are a few key takeaways to consider:
• Drill down and decipher what is at your company’s essence. “Volkswagen” literally means “people’s car.”
• Review objects, animals and places that could depict you. “Reebok” is an alternate spelling of “rhebok,” an African antelope.
• Try combining appropriate descriptive words. “Verizon” is a combination of veritas, the Latin word for “truth,” and the word horizon.
• Target a unique fact that differentiates your business. “Six Apart” co-founders were born six days apart, hence their company name.
