When it comes to the business of business cards, first impressions are everything. Much like a handshake, your business card creates an immediate and subconscious impression. Handing over a flimsy business card is just like extending a limp handshake–and no one likes a limp handshake!

Budget to be recognized
In the business world, there are an elite few willing to spend that little extra that it takes to be recognized. However, when you are handed one of these cards, you might find yourself admiring it for a few seconds longer than usual, and possibly hang on to the card longer than others.

Use your business card as a tool to help capture, retain, and lift your brand in the minds of others. If your card looks and feels like you mean business–you’ll be perceived as such.
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