Looking to get more out of Twitter? Avid users and newcomers alike can easily expand their industry knowledge, stay on top of the latest trends and monitor best practices − all by following the right mix of associations, pundits and experts. Here’s a brief guide to get you started:
- Healthcare Information and Management Systems Society (@HIMSS). Few PR and marketing professionals in the health IT field aren’t affected by the current dialogue surrounding EMRs, interoperability and the related technologies. HIMSS provides valuable updates on industry events, healthcare reform and a multitude of other topics.
- Medical Group Management Association (@mgma). If physician practices are part of your target market, this is an excellent resource for staying on top of those issues that impact physicians from a clinical, administrative and financial perspective. (more…)
No matter what side of the healthcare debate you’re on, keeping up to date on the constant activity surrounding the proposed reform is an overwhelming task. With a topic as complex and significant as this one, even healthcare professionals are challenged to effectively navigate this sea of media coverage and stay abreast of the latest developments.
Fortunately, there’s now a one-stop source for updates on the current proposals, what they mean for various stakeholders and what the experts have to say about it. The Prescriptions blog from The New York Times encompasses everything from the key players in the healthcare debate to a Q&A on how the Canadian health system works to an interactive map showing regional differences in the costs of care. This resource also includes links to related videos, draft legislation and more so you can equip yourself with all of the knowledge you need to stay informed.
With an ever increasing quantity of healthcare blogs, Web sites and other digital venues, do you ever wonder if this media growth translates to more news or just better distribution of stories already generated by the mainstream press? Or if commenting on an article actually triggers more coverage on a topic?
If so, you’re not alone. A recent New York Times article explains how the Berkman Center for Internet and Society at Harvard pondered the same questions before launching Media Cloud, a quantitative approach to tracking news coverage so users can determine what topics are or aren’t being covered, who’s driving the agenda, what keeps a story in the news and much more. (more…)
When it comes to advertising, healthcare marketers have numerous options for spending their ad dollars, from print venues and banner ads to moving billboards and pay-per-click promotions. Ever wonder where the future is headed? Despite numerous predictions that print media is dying and will be replaced by the Web, the future is hardly that clear cut.
A recent New York Times article describes the rise and fall of one of print media’s latest experiments, The Printed Blog, which took free content and images from blogs, published them and handed out the newspapers at train stations and other venues complete with ads from local businesses. The venture ultimately failed, namely because it faced the same challenges that the rest of the industry is grappling with: as more readers migrate online and get their news for free, advertisers fail to follow suit. (more…)
While the differences between B2B and B2C marketing are many - from the length of the sales cycle to the motivations of the buyer – the fundamentals are still the same. Successful marketers in either category must define their audience, hone their key messages and focus on what makes them unique.
In other words, B2B and B2C have a lot more in common than you think. And, B2B marketers can learn a great deal from the strategies that B2C marketers employ, particularly in today’s social media driven era. If you’re looking to gain an edge over the competition, read on to discover three simple, easy strategies for incorporating a little B2C know-how into your B2B marketing plan. Continue reading…
