Tweet Mashup: A mashup on the Web is a site or application that combines features from multiple sources to create a new service. This often involves using open APIs from different services to create an integrated solution for whatever the user is trying to accomplish on the Web. Examples of mashups range widely from metasearch [...]
Tweet Many believe that traditional marketing materials are somewhat antiquated in the new Web world. While the Web has taken over increasingly important visibility roles, marketing materials still play an important part in communicating the features and benefits of a medical device company’s products as well as its corporate vision in its core sector. Next [...]
Tweet A few weeks ago, I wrote about one of my healthcare IT life lessons that happened while I was eating breakfast one day in 1985 at the Parkway Diner in Worcester, Massachusetts. There’s nothing more important to a salesperson in the healthcare industry than understanding the importance of a sold value proposition. During this [...]
Tweet Blog Talk Radio: Blog Talk Radio is a free site that allows anyone to become a talk radio host on the Internet. This is yet another way for Internet users to share their lives and express their opinions on the Web, and it’s a great way for businesses to provide their expertise in their [...]
Tweet A prospective customer’s first interaction with a medical device company brand may typically take place online. It is, therefore, increasingly important to ensure that potential customers find a compelling, easy-to-navigate website that takes advantage of the latest technologies and design techniques, as well as addresses important issues vital to client success. An accurate and [...]
Tweet Blog. Blog. Blog. Blog. Blog. Haven’t quite wrapped your head around the importance of blogging and social media in healthcare technology? Yet to embrace these outlets as part of your marketing strategy? When others discuss the subject of blogs, does it come across more as the “Wah, wah, wah” Charlie Brown hears when grownups [...]
Tweet TweetedRanks: TweetedRanks is a free and easy tool that does exactly what it sounds like: it tweets the Google ranks of any site you’ve associated with your account. Updates are sent via direct message, and users can also choose to get update messages via Google’s IM client, Google Talk. On the TweetedRanks site, users [...]
Tweet How did “Google” become Google? What does “Canon“ really mean, and where did “Skype“ come from? This article delves into just that, revealing the less-traditional routes and unique naming conventions companies use to create their names and become household terms. Facing the task of creating a company name within the healthcare space? Here are a few [...]
Tweet Ping.fm: Last week we talked integration in a world saturated with social media tools and networks, and Ping.fm fits right in with that theme. With Ping.fm, users can update all of their statuses at once to save time while tweeting, Facebooking, IM-ing, etc. Just one click and your global status is set. Currently Ping.fm [...]
Tweet The term “accountable care” grew out of studies at Dartmouth Medical School which tracked the variation of quality and cost of care across the United States. Their findings showed that cost and quality were not always in alignment and that regions that spent a lot of money on healthcare did not always reap the benefit [...]