Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: July 20th, 2010

Category: Advertising, Healthcare Marketing, Marketing Communications, Marketing Tips, Messaging

A visit to the Parkway diner. Part one: What’s your value proposition?

Posted: Brad Dodge

Tweet A few weeks ago, I was in Massachusetts visiting a sick family member. This is the area where I began my healthcare sales career back in 1983, and I had a great time remembering those early days. I was a sales manager at a ComputerLand, kind of an old version of BestBuy. One of [...]

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