Tweet Digsby: For the social media enthusiast who is feeling spread too thin, Digsby is the perfect tool for integration. With one free account and a quick software download, Digsby users can combine all of their IM buddies from AIM, G-chat, MSN, etc. into one buddy list; manage multiple e-mail accounts from Gmail, AOL and [...]
Tweet Intangibility. The absolute biggest challenge of advertising in the field of healthcare. I feel for the marketing folks at healthcare technology companies. They’re consumers, they see the Coke ads, the Nike ads, all the slick auto advertising, and they want something cool too! And they deserve it. Don’t worry, I’m not going to start [...]
Tweet Dr. Neil Baum is a nationally recognized urologist, speaker and author. His most recent book, Marketing Your Clinical Practices: Ethically, Effectively, Economically, Fourth Edition, is an updated and revised edition of the best selling guide to medical practice marketing, including new topics and advanced techniques. Dr. Baum also provides thoughts on various topics through [...]
Tweet Qik: We talked a few weeks ago about lifecasting and tools such as Ustream that allow users to stream live videos from their computers, so the next logical step would be live streaming from a phone. Qik is a mobile video platform that can stream live video to the Internet right from a cell [...]
Tweet A few weeks ago, I was in Massachusetts visiting a sick family member. This is the area where I began my healthcare sales career back in 1983, and I had a great time remembering those early days. I was a sales manager at a ComputerLand, kind of an old version of BestBuy. One of [...]
Tweet Posterous: Posterous is a site that allows anyone to post any item of interest to the Web at any time, then provides the user with a custom URL that they may then share via their social networks. Acting as a sort of hybrid of a blog and Twitter, all a user has to do [...]
Tweet Ning: Ning is a site that allows anyone to create a fully functional social network for as little as $20 per year. This is a great tool for people who share similar hobbies, interests or ideals to get together on the Web. With features such as groups, photos, chat, RSS feeds and forums, along [...]
Tweet A recent global survey by Marks & Clerk, the UK patent firm, suggests that big pharma is rapidly approaching a “patent cliff” and will be more dependent than ever on its biotech brethren for the development of successful and profitable drugs in the years ahead. The survey found that bio/pharm may be entering an [...]
Tweet API: API (application programming interface) is an interface that allows one software application to interact with another. In social media, the API is what allows sites like Twitter to be used through desktop applications such as TweetDeck or mobile applications like UberTwitter. Shared APIs also allows users’ Twitter updates to display on their Facebook [...]
Tweet Guest post by Robert Meyer, vice president of marketing for Chamberlin Edmonds (Atlanta) A public relations program is not an undertaking that typically correlates one-to-one with sales. Strategic PR is intended to increase brand awareness and market exposure. Position an organization as an innovator and thought leader in its market niche. Educate target audiences [...]