Tweet Trackback: A trackback on a blog is a notification that a particular entry has been linked to by another blog. This lets the original author know who is reading his or her post, adds legitimacy to the post by showing relevance, and provides readers with additional sources of information on that particular topic. Trackbacks [...]
Tweet For the business-to-business segment of the healthcare industry, e-mail is a strategic, critical business tool and should be a foundation of every marketing campaign. Your audience is very computer oriented and may not focus on traditional mail pieces. Here are a few more reasons why we like adding them to our marketing mix: 1. [...]
Tweet Twitter Grader: We have discussed many ways to monitor how Twitter activity is spread and what impact it can have. But how does all of this reflects upon the user, and how does the average tweeter stack up against his peers? Twitter Grader uses a combination of traits to apply a grade of 1-100 [...]
Tweet As I near the end of my pregnancy, I’m holding down my daytime gig of being a PR/marketing professional in HIT, but I’m also moonlighting as a professional patient. And, at the same time this is happening, the rollout of the ARRA incentives for meaningful EHR use draws closer. We’ve seen the articles lamenting [...]
Tweet Authority: A couple weeks ago, we discussed Compete and the importance of vetting a Web site or blog before spending time on a pitch. Another valuable tool for this, available through the blog search database Technorati, is a site’s authority. Authority measures a site’s influence in the blogosphere within a similar content category based [...]
Tweet “Going green” can be simple…sometimes. It’s easy enough to buy locally farmed food or plant a garden. However, an eco-friendly philosophy can be a bit hazier in a complex field like healthcare. A hospital or practice needs sterile equipment, water and energy–and a lot of it. These organizations also naturally generate waste–and a lot [...]
Tweet I remember my first experience with a URL shortener. While browsing a thread on a popular forum about Ultimate Frisbee, my sport of choice during college, I came across a post linking to an older discussion on the same topic. But I hesitated when I noticed the link was to something called TinyURL.com with [...]
Tweet In the latest installment in a series, a healthcare editor responds to the question – is print media dying? To view earlier installments please click here.
Tweet TweetBeep – Whether your organization is just testing the waters of social media or is deeply entrenched in the digital world, it is a constant challenge to successfully monitor the sentiment about your company across the Internet. In this series, we’ve discussed online tools that gauge influence of Twitter users and keywords, and TweetBeep [...]
Tweet In the latest installment in a series, a healthcare editor responds to the question – is print media dying? To view earlier installments please click here.