Tweet Compete – With the ever-increasing amount of blogs and other online news sources, blogger relations has become just as important for PR professionals as traditional media relations. In addition to knowing the best methods for interacting with bloggers, which includes anything from proper contact and follow-up procedures to how to tailor your pitch to [...]
Tweet In the latest installment in a series, a healthcare editor responds to the question – is print media dying? To view earlier installments please click here. Jack Beaudoin, Vice President, Content & COO, MedTech Publishing Company (publisher of Healthcare IT News and Healthcare Finance News): In the late 1990s I was hired away from [...]
Tweet In the latest installment in a series, a healthcare editor responds to the question – is print media dying? To view earlier installments please click here. Anthony Guerra, Founder/Editor, HealthSystemCIO.com: Print media is dying, but it’s got little to do with the traditional reasons cited for why an online vehicle is so much more powerful. [...]
Tweet New social media platforms spring up every day, and allow the world to learn even more about your company from Web sites such as Twitter, LinkedIn, Google Buzz and blogs, etc. In the healthcare industry, it’s become vital to have a strong social media strategy in place to ensure that your brand is well [...]
Tweet Astroturfing – In this feature, we usually present a term or tool that is useful for the healthcare marketer, but astroturfing is a practice that should be avoided. Astroturfing in PR is organizing a campaign to appear as if it is a grassroots movement, when in reality the person or people advocating a cause [...]
Tweet In the latest installment in a series, a healthcare editor responds to the question – is print media dying? To view earlier installments please click here. Mark Hagland, Editor-in-Chief, Healthcare Informatics: I don’t believe that “print is dying” in the healthcare IT space at all. What I do believe is that our space has [...]
Tweet In the latest installment in a series, a healthcare editor responds to the question – is print media dying? To view earlier installments please click here. Ken Anderberg, Publisher/Editorial Director, Health Management Technology: The main problem with print – which is being corrected – is that we all gave away our content for free [...]
Tweet WEGO Health – For past Word of the Week entries, we’ve discussed healthcare related social networks designed for the consumer and for the professional, but WEGO Health is a unique community that finds itself in the middle. WEGO Health is a community of health activists and advocates – group leaders, forum moderators, authors, bloggers, [...]
Tweet I got word last week that a publication we have worked with for many years is being “eliminated.” My thoughts went immediately to the journalists I worked so closely with over the years. But after a few minutes, I began to wonder how this development could impact me as a PR professional. Is this [...]
Tweet BackTweets – Twitter serves many purposes these days. It’s a way to network, follow influencers in your industry and get your own ideas out there. It’s also a way to drive traffic to your Web site or blog. But the recurring question that seems to pop up with every social media campaign, How can [...]