Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: December 10th, 2009

Category: Advertising

Get in the mood for ambient advertising

Posted: Jenny Orr

Tweet What is ambient advertising? I first heard the term while working in New Zealand. The term started to appear in British media jargon quite a few years back but is now a standard term within the advertising industry. It refers to advertising that occurs in a non-traditional medium outside the home. For instance, printing [...]

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