Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: November, 2009

Category: Word of the Week

Word of the Week: Almost.at

Posted: Word of the Week

Tweet Almost.at – Almost.at is a real-time event tracker. This Web application works on Twitter’s platform through the Cappuccino Web framework. The application takes information about an event and breaks it into the following four columns. The first column includes popular topics such as breaking news and events. Once a users clicks on a topic [...]

Category: Public Relations, Social Media

Social media: A great tool, but not Superman

Posted: Chowning Johnson

Tweet While we sing the praises of social media, such as Twitter, blogs and LinkedIn, healthcare IT companies need much more to succeed. For example, social media doesn’t replace a marketing strategy, nor does it substitute for public relations efforts. And taking on a social media campaign is not a short-term strategy that should be [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Marketing Tips, Public Relations

Marketing a car as “safe” can only work if the market knows what a car IS

Posted: Brad Dodge

Tweet Huh? It may sound ridiculous, but it illustrates one of the most significant marketing and PR challenges facing healthcare IT companies today. Many innovative healthcare companies are pioneering products and services that are ahead of the market—helping improve patient safety, enabling better care delivery or delivering greater efficiencies to business operations. Yet your prospect [...]

Category: Healthcare Reform, HITECH Act

A slice of meaningful use

Posted: Jennifer Jennings

Tweet As the healthcare industry discussions continue surrounding the definition of meaningful use for electronic health records (EHRs), others have been seeking to define meaningful use as it relates to more appealing concepts. Photo credited to Neil Versel’s blog with the original source as Pat Wise of HIMSS.

Category: Word of the Week

Word of the Week: Hashtag

Posted: Word of the Week

Tweet Hashtag – This is a short word or phrase prefixed by a hash mark (#) in Twitter or other micro-blogging services. Users leverage hashtags to provide context and metadata to tweets, and to create groups so that other micro-bloggers can easily access tweets on the same subject. On Twitter, any term that includes a [...]

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