Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: August, 2009

Category: Search Engine Optimization, Web sites

Search engine wars: Bing vs. Caffeine

Posted: Elisabeth Deckon

Tweet A few weeks ago, we introduced you to Bing, Microsoft’s replacement for Live Search. Now, shortly after Yahoo and Microsoft announce they are going to join forces on the search engine front, Google is answering back with Caffeine, a faster and more accurate way to search the Web. While the front end of the [...]

Category: Healthcare Communications, Healthcare Marketing, Public Relations, Social Media

Five Twitter myths decoded

Posted: Chowning Johnson

Tweet Twitter has been all the buzz for the past few months, but many people still have misconceptions about this social media tool from who is using it to how it can be used. Following, we’ve decoded some of the most prevalent Twitter myths in the healthcare industry. Nobody in healthcare uses it. To the [...]

Category: Healthcare Reform

A cure for healthcare reform overload

Posted: Cathi Hilpert

Tweet No matter what side of the healthcare debate you’re on, keeping up to date on the constant activity surrounding the proposed reform is an overwhelming task. With a topic as complex and significant as this one, even healthcare professionals are challenged to effectively navigate this sea of media coverage and stay abreast of the [...]

Category: Webinar

Webinar: Incorporating virtual conferences into your strategic marketing efforts

Posted: Brad Dodge

Tweet Join us for a free webinar on Thursday, August 27 at 1 p.m. EST, focusing on how to incorporate virtual conferences into your strategic marketing efforts. Click here for more details and to register for the event.

Category: Healthcare Communications, Media, Media Relations, Public Relations, Web sites

A day in the life of a healthcare news story

Posted: Cathi Hilpert

Tweet With an ever increasing quantity of healthcare blogs, Web sites and other digital venues, do you ever wonder if this media growth translates to more news or just better distribution of stories already generated by the mainstream press? Or if commenting on an article actually triggers more coverage on a topic? If so, you’re [...]

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