Tweet Simple answer – you can! Longer answer – you can, but with different expectations… As those of us who have been using social media for awhile know, the true value of social media platforms like Twitter doesn’t lie in the tangible metrics. Twitter’s sole purpose isn’t sales, but active participation in real-time information sharing. [...]
Tweet As we mentioned in a previous post, Dodge Communications sponsored a panel-based webinar focused on social media and its impact on our industry. Thanks to everyone who attended yesterday’s webinar: Healthcare editors weigh in on social media. The event went well, and we were honored to have five of the industry’s leading editors involved [...]
Tweet By now, most people are aware of what Twitter is and how a “tweet” works. One unexpected aspect of this social media tool has been its positive impact on the relationship between journalists and PR professionals. We have found that an increasing amount of healthcare publications and journalists are utilizing Twitter as a vehicle for [...]
Tweet In case you have yet to see Ross Martin’s brilliantly creative YouTube video explaining “everything you need to know about the Health Information Technology for Clinical and Economic Recovery (HITECH) Act in under four minutes” it’s a definitive must-see. Should you not learn anything new, it’s at least entertaining! Check out HITECH: An Interoperetta [...]