Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: May, 2009

Category: Social Media

Social media: A passing phase that’ll never catch on…just like the Internet

Posted: Jennifer Jennings

Tweet As history has shown us, most great inventions or innovative ideas have been greeted by a slew of skeptics and nay-sayers. But isn’t that a sign of true innovation? In my lifetime, the most influential innovation I can recall (and one not immune to skepticism) was the Internet. Just for laughs, see the 1995 [...]

Category: Electronic Health Records, Healthcare Communications, Marketing Communications, Messaging

On message or off-the cuff: Lessons from Biden and Besser

Posted: Brad Dodge

Tweet We all witnessed “regular Joe” Biden answer a question the way he really felt on the Today Show yesterday–a definite deviation from the message points that were undoubtedly prepared for him in advance. In the ensuing damage control, perhaps the most telling remark was from Press Secretary Robert Gibbs: “Let me tell you what [...]

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