Tweet Anthony Guerra, Editor-in-Chief for Healthcare Informatics, provides some advice on succeeding in the healthcare industry. It was somewhere between the throw pillows and coverlets that I knew I’d made a huge mistake. The rest of the editorial team and I were touring the Croscill showroom in New York City. That company, like dozens others [...]
Tweet Susan Carr, editor and associate publisher of Patient Safety & Quality Healthcare, takes some time to describe the new, active, public role she now plays with readers. It’s no longer possible to sit quietly on the sidelines. My role as editor of a magazine comprised of articles written by experts is consistent with my [...]
Tweet Five of the top editors in healthcare will be panelists in our upcoming webinar on June 10 from 1-2 eastern. You can find details here.
Tweet For environmentally friendly paperstocks for their print materials. Everyone knows that corporations are globally warming up to the idea of going green. I’m no expert on this massive topic, but what I do know after many years in design and advertising is that clients are actually starting to request or at least act interested [...]
Tweet Anthony Guerra, Editor-in-Chief for Healthcare Informatics, provides some solid tips on working more effectively with the media. Selling is selling, and we’re all selling something. For me, I’m selling my audience, knowledge of the industry and professionalism when I try to get a healthcare CIO on the phone. I’m selling the fact that I [...]
Tweet I was pleased to participate as a guest presenter in the Physicians Practice 2009 Podcast Series: Marketing to Physicians Today. Four great topics helping vendors zero in on the current state of the physician marketplace. My podcast addressed ways to bolster advertising results through the use of PR. The basic premise is this: Even [...]
Tweet As the economy requires companies to tighten their belts and more carefully monitor budgets and expenses, both business-to-business and business-to-consumer organizations are cutting back. In the healthcare IT industry, we’ve seen a somewhat lower HIMSS turnout, layoffs and smaller advertising budgets—if any at all. So this begs the question for marketing folks, to spend [...]
Tweet Dr. Joel Diamond, CMO for Dodge client dbMotion, provides some interesting insight into the world of interoperability on his blog. Utilizing dbMotion technology, the University of Pittsburgh Medical Center (UPMC) recently completed the initial phase of its extensive interoperability initiative. As a practicing physician within the UPMC network, Dr. Diamond provides an interesting perspective [...]
Tweet Woodcock and Associates is a leading consulting organization working in the medical practice operations and revenue cycle management areas. Today Elizabeth W. Woodcock, MBA, FACMPE, CPC, writes on the potential of Medicare cuts in 2010. With payments to physicians treating Medicare beneficiaries scheduled to plunge by 20.6 percent starting January 1, 2010, and a [...]
Tweet Screenshots that is. Just when you’ve presented a beautiful layout and everyone wants to roll with it, someone says, “Oh yeah, there’s one more thing, can we scatter a bunch of screenshots of our software throughout the copy?” And the beauty is lost. There are obviously a few issues with screenshots. The first is [...]