Dodge Communications

Tweet I’m looking forward to seeing all the exhibitors at HIMSS this year, especially those that are introducing some form of new brand identity. For high tech healthcare companies, branding is an unusually formidable challenge. I watch the companies try to create a solid brand identity through their exhibits, signage, messaging, hospitality suites, client events, [...]

Tweet My good friend Mary Robbins taught me many things about effective advertising. She has served as a creative director for Ogilvy & Mather, Cohn & Wells, ACQ, Robbins Brandt Richter and others. With hundreds of awards for creativity, she’s most proud of campaigns that delivered measurable ROI for her clients. I’m finding that Mary’s [...]