Tweet News reporters use a technique called the inverted pyramid when writing news stories. The essence is this: write the most important stuff first because the editors may lop off some portion of the bottom of the story if it doesn’t fit. This translates into good advice for salespeople selling technology to the healthcare market. [...]
Tweet Feel like you’re the only one NOT using Twitter? Well, you might eventually be right! According to comScore’s recently released numbers, worldwide visitors to Twitter.com increased 95 percent in the month of March 2009 from 9.8 million to 19.1 million, making it the fastest-growing site last month. Of this, U.S. visitors represented 9.3 million [...]
Tweet There aren’t many Buddy McNutty types in healthcare PR and healthcare IT marketing. Likewise, few business-to-business advertisers would choose to infuse a tradition of German engineering with bizarre-oriented street cred. There’s nothing wrong with VW’s “Unpimp Mein Auto” parody or using Buddy to make America’s PB&Js safe again. But b-to-b messaging must focus more [...]
Tweet Michael McBride, Editor-in-Chief for Health Management Technology magazine, took the time to share his thoughts on the great results his publication is deriving from social media initiatives. Trends come and trends go; however, one trend remains constant and that’s change. Changes happen all around us every day, and yet we selectively dismiss those we [...]
Tweet Long-time Dodge client Dialog Medical is a provider of automated informed consent technology. Vice President, Marketing Tim Kelly weighs in on how the stimulus is impacting niche vendors: This question is being asked with increasing frequency and, on the heels of the HIMSS Conference, the answer appears to be, “The same as for EHR [...]
Tweet I asked Bob Mitchell, managing editor of ADVANCE for Health Information Executives, to share his thoughts on the state of the industry from a publication’s point of view. Here’s what he had to say: Times are tough everywhere. And, while I’m not standing in a soup kitchen line, I’m horribly saddened by the way [...]
Tweet With social media becoming a more critical strategic tool every day, our healthcare IT clients often ask how to best approach this new space to maximize their message. Although there are many networking sites to choose from, one popular site commanding a lot of attention right now is Twitter, which functions as a service [...]
Tweet Color is a funny thing. So is colour. Especially when it comes to branding healthcare organizations. OK, so admittedly blue says healthcare and probably always will. But I believe some new trends are on the horizon. So what is the new blue? NOT BLACK. There are lots of other colors out there, but I [...]
Tweet While the differences between B2B and B2C marketing are many - from the length of the sales cycle to the motivations of the buyer – the fundamentals are still the same. Successful marketers in either category must define their audience, hone their key messages and focus on what makes them unique. In other words, B2B [...]
Tweet OK, there will always be a place to show a happy doctor, nurse, or administrator. A smiling face is engaging – especially when all the doctors and nurses are in their mid-twenties and look like they stepped right off the set of ER. But let’s face it, if you’re flipping through a medical journal [...]