Tweet The economic downturn is hitting every part of the nation right now, including healthcare IT and the media. Although this global recession could present itself as a serious strain for companies and individuals in both industries, it can be seen as a perfect opportunity for those in the healthcare field to work closely with [...]
Tweet Talk about the enduring strength of a brand. I was very surprised when super-orator President Obama used the term “Xerox” to describe what was done to the 1100 page budget document. With his innate ability to articulate on the fly, I was sure he’d have used the verb “photocopy” rather than the noun. Then it [...]
Tweet As is the so often the case, B2B differs from B2C yet again. This time, with social media drivers. Like B2C, B2B companies need to exploit social media vehicles to generate Web traffic and product demand. And like B2C, B2B companies need to exploit social media vehicles to boost page ranking within search engines. [...]