Word of the Week: lead nurturing

By Word of the Week on June 26th, 2015

Lead nurturing is the process of fostering relationships with prospects with the goal of earning their business in the future. Customers are not developed overnight, so marketers must build trust with potential buyers. In order to attract these buyers, constant nurturing happens when a lead first interacts up until the final purchase decision. Once converted, marketers should continually remind customers of their value through benefit-driven incentives to upgrade or expand solutions.

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