Word of the week: conversation marketing

By Word of the Week on July 31st, 2015

Conversation marketing is defined as an internet-driven marketing strategy in which customer needs drive design, content and technology; analysis drives changes; and customers are long-term participants. This strategy involves personalized, custom communication and is intended to strengthen the relationship between an organization and prospect. In the B2B space, conversation marketing can be utilized by companies by listening, analyzing and addressing pain points of their targets.

Blog CTA
Blog CTABlog CTA

Want to know more?

Let's Chat.