Word of the week: growth hacking

By Word of the Week on August 7th, 2015

Driven by data, growth hacking – a term once geared solely towards startup companies – is now making a splash in the digital marketing space. With the use of analytical thinking, social metrics and creativity, growth hacking aims to grow a company’s following and ultimately sell products or services through an empirical methodology. This approach involves looking into the analytics behind consumer behavior to leverage the right message to pull users in.

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