Word of the week: content merchandising

By Word of the Week on August 20th, 2015

Whenever you hear the word “merchandising”, you probably think of retail. You might think about sales, promotions and presenting a product in a way that will persuade the audience to purchase it. Content merchandising is a similar concept. The idea is to drive sales by creating compelling content, such as articles, images, whitepapers, case studies and infographics that strategically position a company as a thought leader or educator within key areas.

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