Word of the week: Teaching videos

By Word of the Week on April 17th, 2015

Teaching videos are designed specifically to educate the audience, often providing a deeper or more unique experience than other readily-available content on the chosen topic. Unlike conversion videos, teaching videos’ main purpose is not to encourage sign-ups or sales, but to provide actionable, educational content that helps viewers reach a desired outcome. These videos help establish thought leadership in the subject matter and brand recognition – though conversions may be a secondary result.

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