Word of the week: Email automation
Email automation is the process of systematically sending emails to prospects based on specified logic. Offered with several marketing automation tools and email service providers, email automation allows marketers and content creators the ability to stay in touch with prospects based on set time periods or activity taken. Auto responders, emails sent after an engagement activity, allows for contextual communication at the most relevant moment. Drip email programs can send a series of emails spaced over days or weeks.