by Word of the Week on June 20th, 2014
Location-based marketing utilizes the GPS technology in a user’s mobile device in order to send content tailored to their specific geographic...
by Word of the Week on June 13th, 2014
Snackable content consists of bite-sized chunks of information that can be quickly and easily consumed by its audience. This concept reflects the...
by Word of the Week on June 6th, 2014
Content marketing in today’s environment is all about being relevant. Marketing the right materials to the right prospects helps tailor the...
by Word of the Week on May 30th, 2014
In a crowded market, it is hard to beat the top players in the market to the front page of search results. A paid search strategy is the fastest and...
by Word of the Week on May 23rd, 2014
Basecamp is a project management tool that allows companies and departments to keep track of campaigns, the tasks associated to each campaign...