by Word of the Week on August 1st, 2014
Creating original, high-quality content is a necessity in B2B marketing today, as content creation is now the single most effective SEO tactic,...
by Word of the Week on July 25th, 2014
As content marketing continues to dominate the B2B market, companies are continually looking for ways to outperform competitors by providing their...
by Word of the Week on July 18th, 2014
The humanization of technology is upon us thanks to a growing tech trend known as the Internet of Things (IoT). Defined as devices that gather and...
by Word of the Week on July 11th, 2014
Hailed the “rebirth” of advertising, native advertising is the next big thing in B2B content marketing. Native advertising aims to...
by Word of the Week on June 27th, 2014
The next big consumer technology trend is wearable tech—clothes and accessories that contain advanced electronic capabilities like that of...