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A best practices blog for
B2B healthcare communicators
Back to basics: meat and potato press releases
on September 14th, 2009
In public relations, press releases aren’t really the Holy Grail, but they are certainly a meat and potatoes staple of the profession. That being...
The Twitter effect: Journalists weigh in
on June 9th, 2009
By now, most people are aware of what Twitter is and how a “tweet” works. One unexpected aspect of this social media tool has been its...
Media relations efforts are a must for healthcare IT
Dodge Communications (not verified)
on March 30th, 2009
The economic downturn is hitting every part of the nation right now, including healthcare IT and the media. Although this global recession could...
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