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A best practices blog for
B2B healthcare communicators
Beyond the interrobang and the pling!
on December 6th, 2012
It seems like I'm constantly re-writing sentences to avoid the risk of the reader misinterpreting my intent, given the paltry number of...
Evaluating PR: the objective/subjective debate
on August 30th, 2012
PR agencies are often challenged to show the value of what they do. Typically, these questions originate from facts-and-figures types with business...
Tip to spokespersons: Never say "only" and "dead" in the same sentence
on September 1st, 2011
My heart goes out to all those who suffered losses of any kind resulting from effects of hurricane Irene and the subsequent tropical storm. And I...
Sharing expertise as a thought leader
on September 9th, 2010
I attended the Healthcare Billing Management Association (HBMA) conference in St. Louis this week and one of the speakers made an interesting comment...
Social media: A great tool, but not Superman
on November 17th, 2009
While we sing the praises of social media, such as Twitter, blogs and LinkedIn, healthcare IT companies need much more to succeed. For example,...
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