by Word of the Week on January 16th, 2015
C.O.P.E., an acronym for Create Once, Publish Everywhere, is a marketing technique where marketers create one piece of content and convert it into...
by Word of the Week on January 9th, 2015
Attribution is the assigning of credit to marketing channels for a sale, signup or other type of conversion. Attribution models help organizations...
by Dodge Communications (not verified) on January 7th, 2015
Corporate messaging should always be the foundation of your marketing efforts. The positioning statement, a key piece of this strategy, should...
by Word of the Week on January 2nd, 2015
A blacklist is a database with a list of email addresses, IP addresses or domains of known sources of spam. When emails are sent, receiving servers...
by Word of the Week on December 19th, 2014
Quality score is a metric used by search engines to measure the quality of pay-per-click ads. The quality score is composed of three parts: expected...