by Word of the Week on August 14th, 2015
A marketing asset is a piece of content used to instruct, develop, and promote interest for a company’s products or services. Marketing assets...
Conversation marketing is defined as an internet-driven marketing strategy in which customer needs drive design, content and technology; analysis...
When it comes to getting the most from marketing automation, most marketers aren’t making the grade. A recent survey designed to gauge the...
With continued technology advancements and demands for faster results, as well as the constant need to stay relevant against competitors, traditional...
by Dodge Communications (not verified) on July 9th, 2015
Successful integrated communications programs are driven by a few key factors including measurable goals set at the outset of the program; well-...