Because of the wide range of communication channels and variety of content available at our fingertips, having a solid content strategy is key to...
by Dodge Communications on September 24th, 2015
Thank you to those who attended Tuesday’s webinar, “Biotechnology: Targeted strategies that should be part of your healthcare marketing...
by Word of the Week on September 4th, 2015
A marketing qualified lead (MQL) can be defined as a “lead of interest”. A prospect is considered a MQL if he/she has expressed initial interest in a...
by Dodge Communications (not verified) on September 3rd, 2015
Dodge recently caught up with Troy Moore, chief scientific officer at Kailos Genetics, about a foundational component of the company’s consumer...
by Word of the Week on August 20th, 2015
Whenever you hear the word “merchandising”, you probably think of retail. You might think about sales, promotions and presenting a product in a way...