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A best practices blog for
B2B healthcare communicators
The little (content marketing) engine that could
Dodge Communications (not verified)
on January 9th, 2017
During a recent #HITMC tweetchat, there was a lot of chatter about building robust content marketing programs, including having a strong content...
‘Tis the season for trends: Communication and Public Relations trends 2017
on December 27th, 2016
The end of a new year is often time for reflection – What went well? What didn’t go well? What are we looking forward to next year? With...
Part 2: So you want to host a webinar. Now what?
on September 22nd, 2016
In a recent blog we looked at how companies use webinars to drive sales, educate prospects and customers and generate brand awareness. Once you...
So you want to host a webinar. Now what?
on January 14th, 2016
Companies often determine hosting a webinar is the best creative marketing tactic to generate awareness. Webinars also help drive sales, educate...
Video blog: Refreshing without rebranding
on December 22nd, 2015
As your healthcare company evolves, your brand should really evolve along with it. Jenny Orr, creative director at Dodge Communications,...
: Designs that are empathic will have a greater ability to change behavior because they connect people and brands.
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