Richard Bancej, head of marketing for Speech Processing Solutions – the leading provider of Philips voice technologies – shares his...
by Dodge Communications (not verified) on July 17th, 2014
There are three main relationships that must be considered when marketing products or services to a hospital or health system: the physician-...
Across the B2B and B2C space, content marketing is gaining traction as the best way to reach prospects. A finely tuned marketing engine requires an...
by Jessica Beard on June 25th, 2014
Attracting traffic at tradeshows can be a difficult task, especially at large shows with thousands of attendees. Hear from Jessica Beard, account...
Glen Nowak, Ph.D., University of Georgia (UGA) Professor of Advertising and Public Relations and Director of UGA’s Center for Health and Risk...