by Dodge Communications (not verified) on October 23rd, 2014
Ask anyone who knows me, and they'll probably tell you I'm a planner. Like many people, I like to know as much as possible about what's...
by Word of the Week on October 3rd, 2014
Geo-targeting, a term commonly used in marketing, is the method of serving content and advertisements to users based on their geographic location....
While there are debates around the origin of the Ice Bucket Challenge, what’s not debatable is its success. I admit, I was among the crowd of...
by Chowning Johnson on August 21st, 2014
Just as the healthcare industry has experienced significant change over the last decade, so too has our approach to healthcare marketing within the...
by Allyson Wright on August 14th, 2014
Kim Pierce, director of marketing for Accountable Care Solutions from Aetna, shares content marketing challenges her organization faces and...