by Word of the Week on December 5th, 2014
Segmentation is the process of grouping prospective buyers based on common needs and identifying criteria. These groups, or segments, ideally behave...
The traditional definition of B2B2C involves marketing through an intermediary—typically another business that acts as a distributor to the...
by Word of the Week on November 14th, 2014
A content calendar is a resource used by content marketing and social media teams to plan blog posts, social posts, email sends and other content-...
by Word of the Week on October 31st, 2014
Clean data refers to data, or information, that is free of errors, contradictions, duplicates and other mistakes. When sending marketing emails and...
by Word of the Week on October 24th, 2014
A brand refresh, in contrast to a full brand redesign, is an update to an organization’s existing brand. It encompasses evolutionary changes to...