by Word of the Week on November 21st, 2014
Content influence is a metric measuring the amount of pipeline generated by deals that interacted with a specific piece of content during the sales...
by Word of the Week on September 26th, 2014
A tracking code is typically a small piece of JavaScript code embedded in the head text of a website. When someone visits, this code places a cookie...
by Kelcie Chambers on July 2nd, 2014
Creating and distributing informative content is essential for B2B companies looking to attract new customers. Hear from Kelcie Chambers, senior...
by Dodge Communications on June 3rd, 2014
Marketing automation helps to bridge the gap between marketing and sales. Hear from Nicole Wojno, director of marketing at Dodge, on the benefits of...
by Word of the Week on December 20th, 2013
In marketing automation, relevance is key to nurturing prospects and generating sales. More than ever before, marketers have the ability to send...