by Word of the Week on February 6th, 2015
Gated content is any article, whitepaper, video or other type of collateral that requires visitors to fill out a form before accessing. Gated content...
by Word of the Week on January 30th, 2015
Visitors are unidentified individuals who reach an organization’s website through a search engine, referral source or direct visit. These...
by Word of the Week on January 23rd, 2015
The ad auction is the process Google uses to determine which ads appear in what order during a search. Whenever a relevant search phrase is initiated...
by Dodge Communications on January 8th, 2015
2014 was the year of customer centric marketing. Companies of all sizes focused on capturing prospect and client interests to develop communication...
by Word of the Week on December 12th, 2014
Branded keywords are search terms or phrases containing a company’s name or variation of its name. Examples of branded keywords include “Dodge...