by Word of the Week on May 15th, 2015
As it relates to search engine marketing, a search phrase is the word or string of words users type into their search bars before find and clicking...
by Dodge Communications on April 30th, 2015
To effectively nurture prospects, it’s crucial to provide content that is relevant to them at each stage of the sales cycle. The three phases in...
by Word of the Week on April 10th, 2015
Ad Rank is the value that Google, and other similar search engines, uses to decide the order in which paid search ads are displayed. Ads are then...
by Word of the Week on March 13th, 2015
Contextual targeting is a marketing method used to ensure the most relevant messages or ads are placed in front of audiences. Advertising networks,...
by Word of the Week on February 13th, 2015
Conversion videos are videos designed with intent to get web visitors to take a specific action. Often, the goal of conversion videos is to invite...