by Dodge Communications (not verified) on July 29th, 2015
Drip campaigns are important marketing tools for educating target prospects, facilitating personal communications and staying in front of...
by Word of the Week on July 24th, 2015
Gated content is higher in value and intended for buyers that are in the consideration or decision stage of the buyer's journey. The content is...
by Word of the Week on June 26th, 2015
Lead nurturing is the process of fostering relationships with prospects with the goal of earning their business in the future. Customers are not...
by Laura Larsen on June 11th, 2015
At the simplest level, your sales representatives have more than likely been tasked with selling your company’s product or solution to as many...
by Word of the Week on June 5th, 2015
Rarely is a purchase completed in one step. Multi-channel attribution follows the idea that prospects generally utilize several different channels...