by Natalie Joslin on October 20th, 2017
For leading brands, it’s important that customers perceive their organization as credible, trustworthy partners. As “fake news” and public distrust of the media have hit a high, so comes the decline in traditional media’s ability to influence public opinion. Businesses must turn to other circles of influence in their industries to supplement the building of brand equity. Enter, influencer relations. Some companies still think of media relations as the only solution for...
by Kelcie Chambers on October 2nd, 2017
We’ve all heard the old quote, “content is king” in the marketing world. Sure, that saying is a bit trite, but as healthcare is becoming more value-...
by Ashlea Cartee on September 27th, 2017
The big tradeshow event has come and gone and your exhibit is safely packed up and off to its next destination. Everyone has headed home and you're...
by Erin Peitso on September 20th, 2017
Recently I wrote another blog about developing a mobile strategy to reach your audience. Once you’ve created that strategy, now it’s time to come up...
by Allyson Wright on September 15th, 2017
According to a recent report, by 2021 chief marketing officers (CMOs) will spend nearly $119 billion on search marketing, display advertising, online...
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