by Word of the Week on July 24th, 2015
Gated content is higher in value and intended for buyers that are in the consideration or decision stage of the buyer's journey. The content is placed behind a "gate" or a form on a landing page. A variety of quality and educational content can be placed behind a form (i.e. eBooks, case studies, whitepapers, webinars, videos, etc.), and the marketer must determine whether or not visitors will perceive the content as valuable enough to provide contact or company information to obtain it. In...
by Nicole Wojno on July 23rd, 2015
When it comes to getting the most from marketing automation, most marketers aren’t making the grade. A recent survey designed to gauge the maturity...
Predictive analytics enables us to forecast what might happen in the future from statistical analysis of historical and current data. It involves...
With continued technology advancements and demands for faster results, as well as the constant need to stay relevant against competitors, traditional...
by Word of the Week on July 10th, 2015
A speakers bureau is a database of information outlining potential speaking opportunities at various conferences. The intent is to identify forums...
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