December 6th, 2013
Scoring is a feature of marketing automation that allows marketing teams to provide better insight into prospects to sales. Once a prospect is identified by email address, every activity they take throughout the sales cycle affects their score, whether accessing a white paper, opening an email or even visiting any page on the website. A prospect’s score identifies their interest in your company. The more collateral they access, the more emails the read and the more they peruse your website,... [+]
December 5th, 2013
As the year quickly comes to a close, we have been working in tandem with our clients to plan for the upcoming year. What are some of the interesting trends that will be prominent in 2014, and how can we leverage them to successfully execute on strategic campaigns for PR, marketing and social media? One such trend that we anticipate will take flight is brand journalism in healthcare.
Marketers and public relations specialists may already be familiar with brand journalism – the concept that... [+]
November 27th, 2013
Carrie Sjogren, marketing director at Navicure, highlights key reasons why content creation is critical for a successful marketing program based on her extensive experience using various type of content for programs at Navicure, a leading revenue cycle solutions provider.
Dodge: Content is considered king. So, how do you determine what type of content and how much content to create throughout the year?
Sjogren: We have been focused on content creation for a few years now. During this time, we... [+]
November 22nd, 2013
Buzzstream is a link management and monitoring system that companies use to improve their SEO. As we’ve mentioned before, one of the most important SEO strategies is to gain inbound links from other sites to achieve high page rankings, which is why it’s absolutely crucial to have a tool for link management and monitoring. Oftentimes, getting inbound links can be a difficult task and Buzzstream allows you to do this with greater ease and organization. First, you can identify potential link... [+]
November 21st, 2013
The Metro Atlanta Chamber, TAG Health and the Georgia Department of Economic Development put on another successful Health IT Leadership Summit. While at the Summit, there was a common theme integrated in almost every discussion—healthcare technology isn’t up to speed compared to technology in other industries. While keeping this in mind, there was much discussion about the future of health IT and innovations on the horizon. Below, you will find several topics commonly discussed with regard to... [+]
November 15th, 2013
Marketing automation allows companies to track their prospects over time across marketing channels. A marketing automation tool, like Pardot, provides a system of record to capture all prospect interactions via email, web, online, social and also syncs information with CRM. It allows companies to create automated marketing campaigns that are personalized for each individual in the database, which can be based on behavior, specific information pertaining to a prospect or the stage of the sale... [+]
November 14th, 2013
The new system, designed to deliver a more specific and accurate mapping of medical diagnoses, is expected to drive innovation and produce significant savings. In fact, the Dept. of Health and Human Services (HHS) says ICD-10 will strip up to $15 billion unnecessary costs from the healthcare system over 15 years. The value will be realized via greater claims processing accuracy, according to HHS, which will cut down on the number of rejections that are often the result of incomplete... [+]
November 8th, 2013
Twitonomy is a free monitoring tool that helps companies measure the reach of their Twitter page. The tool connects with your Twitter account and pulls a detailed report, allowing you to assess the effectiveness of your Twitter presence. The features include statistics on tweets per day, the number of shared links, the number of mentions by others, those who you interact with the most, the most used hashtags and which tweets were retweeted and favorited most. In addition, you can access a... [+]
November 1st, 2013
Inbound links are simply links from one site to another. These links are crucial from an SEO perspective, as they heighten a website’s PageRank, which measures the level of importance for a site. Most SEO experts will tell you that inbound links are the single most important strategy for achieving high page rankings. If companies receive multiple inbound links from other sites, they will have a much stronger Internet presence and likely develop a strong following. Hubspot puts it nicely when... [+]
October 31st, 2013
When it comes to content, well, it’s king. But it’s the strategy that maximizes its potential. Do you curate, or create your own? The debate is fierce—Ragan.com has published all sides of the argument through numerous articles: there’s one against curation, one that says there’s no other way to go and an even more recent story that talks about the “sweet spot” between creation and curation. I think the optimal approach falls somewhere in between the two extremes—as long as the focus of any... [+]