by Word of the Week on August 22nd, 2014
In recent years, social media has seen a major shift from text-based platforms like Facebook and Twitter to visual ones such as Instagram, Pinterest, Tumblr, Vine and Snapchat. Today, Instagram is the fastest growing social media site worldwide, with its user base growing 23 percent in early 2014. As social media continues to move towards more visual interfaces, B2B marketers are tasked with learning how to market and measure image-based content. Curalate, a social media marketing tool, offers...
by Chowning Johnson on August 21st, 2014
Just as the healthcare industry has experienced significant change over the last decade, so too has our approach to healthcare marketing within the...
by Word of the Week on August 15th, 2014
With 60% of internet access occurring on mobile devices, designing highly responsive mobile websites is a necessity for B2B businesses. Mobile...
by Allyson Simons on August 14th, 2014
Kim Pierce, director of marketing for Accountable Care Solutions from Aetna, shares content marketing challenges her organization faces and...
by Word of the Week on August 8th, 2014
The key to a successful B2B marketing strategy in 2014 has proven to be the production and distribution of relevant content across social channels....

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