by Jessica Whittingslow on July 2nd, 2015
As you’re likely well-aware, the U.S. Supreme Court handed down its decision on King v. Burwell last week. The 6-3 ruling upholds subsidies in states that utilize the federally run health insurance exchange under the Patient Protection and Affordable Care Act (PPACA). So, what led to this decision? It all came down to phrasing. Opponents of the Affordable Care Act argued that wording within the law, “through an exchange established by the state,” permitted subsidies only in...
by Word of the Week on June 26th, 2015
Lead nurturing is the process of fostering relationships with prospects with the goal of earning their business in the future. Customers are not...
Because of the wide range of communication channels and variety of content available at our fingertips, having a solid content strategy is key to...
Disruptive innovation is the introduction of new technology, devices or services that help create a new market demand and value network by disrupting...
by Marissa Martin on June 18th, 2015
Journalists are adapting to today’s multimedia newsroom demands and the need to evolve public relations (PR) efforts to support this shift – making...
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