by Word of the Week on August 29th, 2014
With an overabundance of marketing messages in the B2B space, it is often difficult for marketers to break through the clutter and reach potential buyers. However, every month 22 million B2B customers watch videos on YouTube, proving that content marketers should begin focusing on producing high-quality educational video content. Recent research has shown that video converts better than other forms of content because 80 percent of online visitors will watch a video from start to finish, while...
While there are debates around the origin of the Ice Bucket Challenge, what’s not debatable is its success. I admit, I was among the crowd of...
by Word of the Week on August 22nd, 2014
In recent years, social media has seen a major shift from text-based platforms like Facebook and Twitter to visual ones such as Instagram, Pinterest...
by Chowning Johnson on August 21st, 2014
Just as the healthcare industry has experienced significant change over the last decade, so too has our approach to healthcare marketing within the...
by Word of the Week on August 15th, 2014
With 60% of internet access occurring on mobile devices, designing highly responsive mobile websites is a necessity for B2B businesses. Mobile...

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