February 28th, 2014
Trello is a free, online project management tool that is compatible with iOS and Android devices. This tool maximizes efficiency for work activities as well as personal tasks, as it is comprised of “boards” that contain lists in which you can add your projects and “cards” that allow you to group your tasks. Projects can be grouped based on their status, for example: potential projects, in progress, etc., and cards can be dragged from column to column depending on the progress. Companies like... [+]
February 27th, 2014
For many, it seems hard to imagine a world without the use of social media, yet many companies still find themselves questioning whether they will benefit from incorporating social media into their communication strategy. We can all agree, this is especially true in B2B settings. What many companies don’t realize is that social media is a cost-effective tool with the power to positively impact relationships with customers, bolster thought-leadership reputation and enhance the sales pipeline.... [+]
February 21st, 2014
Topsy is a social media analytics tool that allows marketers to monitor and track their organization on Twitter, while providing insight into how an organization’s posts are being shared. The tool digs deep by allowing you to filter all the content based on a particular topic, providing advanced analytics tracking for keywords and determining key influencers. The key influencers function can help your organization identify the users that have the most social influence over your brand. The... [+]
February 20th, 2014
With HIMSS 2014 just around the corner, Seema Amin, Marketing Manager at ActiveHealth Management, shared her insight into what makes a conference a success and tips for first time attendees.
Dodge: Tell us about your role as Marketing Manager.
Amin: My role as Marketing Manager is to lead ActiveHealth’s event strategy. I attend various industry trade shows and conferences throughout the year where ActiveHealth is a sponsor, exhibitor, presenter or a combination of all.
Dodge: From your... [+]
February 14th, 2014
Personalization is a method that caters to the individual needs and interests of your prospects and customers—it is key for email marketing strategy, as it turns prospects into closed deals. There are several ways to personalize your marketing campaigns, from utilizing prospect profile information, such as name, industry or region, allows you to develop content that appears as if it was specially crafted for each recipient; sending your emails from a consistent point of contact to create a... [+]
February 13th, 2014
While video content marketing is on the rise, many healthcare companies have yet to utilize video in their communications strategy. In fact, there are fewer companies effectively creating and optimizing video than any other type of content. However, a study by Nielson indicated that 64 percent of respondents view video content as an integral aspect of future marketing strategies. Including video in your marketing strategy provides great advantages including enhanced thought leadership, optimal... [+]
February 7th, 2014
A/B testing is the process of comparing two different versions of one variable to gauge performance. A/B testing can be done in email marketing, web development and other forms of communication to determine which methods work best based on the behavior and preference of the user. The visitor’s reaction is tested by the duration of their stay on the page, reading clicks, etc. For example, in a website you can have one version with different design or copy than the other, and then measure which... [+]
February 6th, 2014
Frank Irving, editor of Medical Practice Insider, provides the 411 on his publication, as well as shares his insight on the issues affecting small and midsize physician practices today. Irving even provides us with a glimpse of the future.
Dodge: Provide us with some insight into your role at Medical Practice Insider, as well as how you landed in the healthcare industry.
Irving: I'm responsible for all editorial content that appears on Medical Practice Insider. We update the site with fresh... [+]
January 31st, 2014
A landing page is a page on the web that contains a form used to capture a visitor’s information. The page should contain brief copy along with the form and be designed in a simple and organized manner. The information that is captured on the landing page will be used to support sales initiatives. Once a prospect successfully completes a landing page by submitting the form on it, the information gathered from the fields of the form – usually email, first and last name, company name – gets... [+]
January 30th, 2014
Tradeshows like HIMSS are great for those of us in public relations: we get to spend extended time with clients and hear what is being said about trends. It also gives us a chance to connect with industry-leading editors. But since editors are bombarded each day with requests to meet at HIMSS, how do you stand out? We asked a few of the journalists from around the industry to provide tips for tradeshow media relations:
Do your homework. Marisa Torrieri, associate editor at Physicians... [+]