by Word of the Week on July 25th, 2014
As content marketing continues to dominate the B2B market, companies are continually looking for ways to outperform competitors by providing their target market with the most relevant content. There are many marketing analytics platforms available today that help companies evaluate their marketing efforts; however Social Crawlytics, a free tool that analyzes URLs, is unique in that it gives companies the opportunity to analyze the effectiveness of their rivals content. For a small start-up with...
by Megan Smith on July 24th, 2014
Richard Bancej, head of marketing for Speech Processing Solutions – the leading provider of Philips voice technologies – shares his insights on how...
by Erin Latimer on July 22nd, 2014
Hear from Lee Aase, director of the Mayo Clinic Center for Social Media, on how social media has evolved and the opportunity for healthcare...
by Word of the Week on July 18th, 2014
The humanization of technology is upon us thanks to a growing tech trend known as the Internet of Things (IoT). Defined as devices that gather and...
by Libby Wilson on July 17th, 2014
There are three main relationships that must be considered when marketing products or services to a hospital or health system: the physician-...

Want to know more?

Let's Chat.