May 10th, 2013
SocialBro helps businesses learn how to better target and engage with their audience on Twitter. It provides tools to browse your community and identify key influencers, determine when the best time to tweet is, track engagement and analyze your competitors. SocialBro analyzes the timelines of your followers to generate a report showing you how to reach the maximum amount of followers for more retweets and replies. As more and more organizations turn to social media for their inbound... [+]
May 9th, 2013
It's been busy few weeks for marketing, with several consumer campaigns released that push the envelope on traditional marketing strategy. At Dodge, we don’t just follow marketing and PR trends, but we really take the time to see how we can apply new strategy to our clients for effective branding and lead nurturing/generation. For fun, we thought we’d share a few.
Snickers spells their name wrong
Strategy: Be fun.
Approach: SEO is fascinating. And complicated. And still relatively new. Which... [+]
May 3rd, 2013
ArgyleSocial links social media actions to the marketing platforms an organization is already using. This is a particularly important concept in the B2B realm because most organizations have turned to inbound marketing methods, such as social media marketing for prospect generation. ArgyleSocial synchronizes prospect and customer actions across all of your analytic softwares to build, grow and maintain better relationships. Additionally, utilizing a platform such as ArgyleSocial enables you to... [+]
May 3rd, 2013
Thank you to everyone who attended Wednesday’s webinar, “Lead nurturing: a key component in your sales strategy.” The webinar featured panelist Mathew Sweezey from Pardot and discussed how organizations can get the best ROI for the investments they make in PR and marketing by adding a lead nurturing program and using the campaigns properly.
Some of the topics covered during the webinar included: how marketing automation improves lead quality and increases marketing productivity and efficiency;... [+]
May 2nd, 2013
Two weeks have passed since 260 people were injured and 3 passed as a result of the Boston Marathon bombing. More than 11 area hospitals opened their doors, their trauma centers, their burn units and I can imagine their hallways to the victims, family members, coworkers and friends. Teams of physicians, nurses, Nurse Practitioners, Physician Assistants, tech teams, volunteers and more joined together to assist and care for the wounded.
Like in any disaster, the patients and their treatment came... [+]
April 26th, 2013
Tweepi is a management tool for Twitter that lets you flush people who stop following you, cleanup inactives, reciprocate following and follow interesting new Twitter handles. One unique aspect of Tweepi is its ability to analyze and filter tweets out based on their activity and social activity. B2B healthcare marketers know that the market is constantly changing, and being able to stay on top of the most current trends is pivotal to reaching your audience. Tweepi is an excellent social... [+]
April 25th, 2013
One of the perks (if you can call it that) of working in healthcare is that we have the opportunity to explore the regulatory and business drivers that impact the industry. Those of us who support clients with communications strategies need to be especially attuned to changes. The Dodge team, in fact, is committed not only to staying on top of, but ahead of, trends that afford our clients the opportunity to contribute thought leadership and advance their marketing message.
One regulatory change... [+]
April 19th, 2013
Long tail keywords are a powerful way to leverage traffic for your website. Phrases that consist of between two and five words, long tail keywords are typically used when searching for a rather specific item. Long tail keywords are used to define what is on the web page and what the publisher wants to be found in search engines and on search engine results pages. These keywords can be helpful for the healthcare marketing industry because they are very specific and niche, similar to the... [+]
April 18th, 2013
Attend our free webinar on Wednesday, May 1 at 1 p.m. EDT, as we welcome marketing automation evangelist Mathew Sweezey of Pardot, an ExactTarget® Company, to gain insight into how your organization can nurture sales leads and convert them into customers by adding lead nurturing as a critical component of your marketing program. The webinar will look at how marketing automation improves lead quality and marketing productivity; how lead nurturing programs are used to increase market visibility... [+]
April 12th, 2013
We’ve all heard of the popularized term smartphone, but have you heard about SmarHeart? SmartHeart works with a heart monitor harness that wirelessly transmits information to a smartphone, enabling anyone to receive an EKG anywhere. By now we are all well aware that we are deep in the midst of the mHealth revolution, and the SmartHeart app only further progresses this notion. SmartHeart, and other health apps similar to it, not only help physicians by keeping them informed on patient matters,... [+]