by Lawrence Hahn on October 30th, 2014
No matter what industry we’re in, B2B and B2C marketers alike are faced with a proliferation of buzzwords. The climate we operate within – social media and the 24 hour news cycle – keeps these terms in front of us at all times. While industry buzzwords can take on any number of meanings depending on the context in which they are used, or even become completely devoid of meaning due to overuse, they still possess value. For many organizations, strategically aligning their brand...
by Word of the Week on October 24th, 2014
A brand refresh, in contrast to a full brand redesign, is an update to an organization’s existing brand. It encompasses evolutionary changes to a...
by Lia Conrad on October 23rd, 2014
Ask anyone who knows me, and they'll probably tell you I'm a planner. Like many people, I like to know as much as possible about what's coming next...
by Word of the Week on October 17th, 2014
Bounce rate is the percentage of visitors who get to a website and leave, without visiting any other pages. Marketers usually dislike high bounce...
by Joseph Arnold on October 16th, 2014
Katie Melick and Mathew Sweezey from marketing automation software company Pardot spoke on their platform at the 2014 SouthWiRED (formerly Digital...

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