by Erin Latimer on July 22nd, 2014
Hear from Lee Aase, director of the Mayo Clinic Center for Social Media, on how social media has evolved and the opportunity for healthcare organizations to connect and engage with patients, prospective patients and other stakeholders. Aase discusses ways to encourage your audience to get engaged in social media content; the value of word-of-mouth in the industry and social media’s role in spreading important messages; the educational impact of social media for patients and the research...
by Word of the Week on July 18th, 2014
The humanization of technology is upon us thanks to a growing tech trend known as the Internet of Things (IoT). Defined as devices that gather and...
by Libby Wilson on July 17th, 2014
There are three main relationships that must be considered when marketing products or services to a hospital or health system: the physician-...
Hailed the “rebirth” of advertising, native advertising is the next big thing in B2B content marketing. Native advertising aims to promote products...
by Erin Latimer on July 10th, 2014
Ask a physician why he or she chose their career path. You might hear things like “I had a loved one with this disease” or “I had a great mentor who...

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