by Word of the Week on October 17th, 2014
Bounce rate is the percentage of visitors who get to a website and leave, without visiting any other pages. Marketers usually dislike high bounce rates, preferring visitors to click on more content hosted on the website or take other actions, such as filling out a form. An exceptionally high bounce rate could result from several factors. Visitors may find the displayed content boring or irrelevant. The page could have poor design, confusing navigation or long load times – all driving people to...
by Joseph Arnold on October 16th, 2014
Katie Melick and Mathew Sweezey from marketing automation software company Pardot spoke on their platform at the 2014 SouthWiRED (formerly Digital...
by Word of the Week on October 10th, 2014
Social monitoring, also called social listening, is the process of observing conversations about your brand, competitors, keywords and other topics...
by Kat McDavitt on October 9th, 2014
No. We’re not talking college flashbacks. We’re digging into data breaches and some recent changes related to the Final HIPAA Omnibus Rule. The...
by Erin Newton on October 7th, 2014
In today’s digital world, cyber-attacks are occurring more frequently. In fact, according to IBM, 1.5 million cyber-attacks occurred in the United...

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