by Erin Crowley on June 23rd, 2016
In a recent post, we outlined the definition of thought leadership through the eyes of Jason Free, executive managing editor of Health IT Leaders and News. By understanding the true definition, organizations are one step closer to determining how to incorporate thought leadership into marketing and public relations strategies. For some however, the issue isn’t understanding WHAT thought leadership is, but instead it’s determining WHO the thought leaders are. We sat down with Adam...
by Ashlea Cartee on June 14th, 2016
The essential event for the healthcare industry will take place Wednesday, June 15 – Friday, June 17 at the Wynn Las Vegas Encore. America’s Health...
by Erin Russ on June 2nd, 2016
If you sat in Economics 101 in college, you understand the concept of “risk-reward”. Historically, healthcare has not been keen to take on risk, only...
by Rachel Butler on May 26th, 2016
At Dodge, we emphasize the value of repurposing content. The “create once, publish everywhere” (COPE) approach is an effective method to leverage in...
by Kaitlyn Hyde on May 19th, 2016
During the 10 years since the first tweet was fired in 2006, Twitter has seen an array of changes―updated logos and branding, enhanced analytics...
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