by Word of the Week on December 12th, 2014
Branded keywords are search terms or phrases containing a company’s name or variation of its name. Examples of branded keywords include “Dodge Communications,” “Dodge Communications content marketing,” and “leadership Dodge Communications.” Branded keywords can have an impact on SEO, but on paid search particularly. Bidding on brand terms is a widely disputed subject that can vary by person. Organizations sometimes bid on competitors’ branded keywords in an attempt to capture searchers who are...
by Carolyn Wahl on December 11th, 2014
Dr. Timothy Wahl is a periodontist currently practicing with University Dental Associates located in Winston Salem, North Carolina. Before moving to...
by Erin Russ on December 10th, 2014
Securing speaking opportunities is a key tactic for B2B healthcare companies to increase brand awareness and thought leadership. Bringing results...
by Word of the Week on December 5th, 2014
Segmentation is the process of grouping prospective buyers based on common needs and identifying criteria. These groups, or segments, ideally behave...
by Word of the Week on November 21st, 2014
Content influence is a metric measuring the amount of pipeline generated by deals that interacted with a specific piece of content during the sales...

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