by Rachel Butler on May 26th, 2016
At Dodge, we emphasize the value of repurposing content. The “create once, publish everywhere” (COPE) approach is an effective method to leverage in a content development strategy. But where do you start? We recommend developing a long-form piece of content to build a strong foundation. Below, you’ll find more insight on the benefits and details of this strategy. Long-form content. What does that mean? A long-form content asset is typically over 1,200 words. For example, a...
by Kaitlyn Hyde on May 19th, 2016
During the 10 years since the first tweet was fired in 2006, Twitter has seen an array of changes―updated logos and branding, enhanced analytics...
by Libby Wilson on May 12th, 2016
When asking our clients “What are your primary goals for this public relations engagement?” 99 percent of the time we will hear “to increase thought...
by Ashlea Cartee on May 5th, 2016
The largest meeting focused on telemedicine, digital, connected and mobile health will take place on Saturday, May 15 - Tuesday, May 17 at the...
by Katelyn Lewis on April 28th, 2016
When it comes to healthcare, big things are happening and as a marketer in this space, it’s important to stay on top of the issues and trends that...
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