by Sadie Carson on February 4th, 2016
It was recently stated that a top PR trend to watch in 2016 is content amplification. This trend emphasizes the importance of creating quality content, then leveraging it throughout numerous avenues and platforms. Our team has a simple process we follow to “amp” up content. Watch your content thrive over time by using a similar framework: Game plan. Build a strategy that adds and refines current conversations in the market. Content should be able to intrigue, validate and/or...
by Leslie Kirk on January 28th, 2016
With a new year comes a long trail of 2016 trends lists. Here are a few of our favorites so far: FierceHealthcare: 10 Emerging Healthcare Trends...
by Ashlea Cartee on January 21st, 2016
Now that you are up and running with marketing automation, it’s time to take the next step to transform the way you do business. Wouldn’t it be nice...
by Rachael Brice on January 14th, 2016
Companies often determine hosting a webinar is the best creative marketing tactic to generate awareness. Webinars also help drive sales, educate...
by Chowning Johnson on January 7th, 2016
Traditional investor relations (IR) is a nuanced art form that requires the right partner with the right knowledge. For example, advising companies...
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