Print advertising is a powerful medium that has evolved over time and still holds a tremendous value to inform potential customers about products and services and their benefits. Although print advertising programs have changed over the past five years, vendors are still discovering many opportunities to use this medium alone to reach a highly qualified and targeted audience or as a part of an integrated communications campaign for brand building, direct conversion and lead development.
On Thursday, May 19, join Dodge Communications and MedTech Media as we examine the changing landscape of print advertising and offer strategic recommendations for vendors making advertising buying decisions.
Guest speakers:
Jack Beaudoin
CEO
MedTech Media
Jack Beaudoin is co-founder and CEO of MedTech Media. During his tenure with the company, MedTech publications have been recognized by leading professional organizations such as American Business Media for outstanding print and online journalism, most recently winning a Jesse H. Neal Award for best B2B website. A lifelong journalist, Jack has covered state politics, environmental issues, natural disasters, technology and was a fellow with the Institutes for Journalism & Natural Resources. He earned degrees from Colby College and Syracuse University.
Danielle Hartley
SVP, Publisher
MedTech Media
Danielle Hartley is SVP, publisher for MedTech Media. As part of the management team, Danielle is responsible for sales, new product initiatives, marketing and custom solution development. Prior to joining MedTech, Danielle held roles managing strategic and direct marketing, business development and sales lead generation at SourceMedia, formerly part of Thomson, and as a marketing consultant for other media companies. Danielle holds a Bachelor’s in Business Administration degree from The George Washington University in Washington, D.C.
Topics that will be addressed include:
- The current state of print advertising.
- How a print advertising program fits into a comprehensive communications plan.
- If the readership of print publications is eroding given the emergence of online publications, blogs, social media, etc.
- New programs that are happening in the print world, such as QR codes, and how these are affecting vendors' buying decisions.
- The effects of a downward pricing pressure in print advertising.
- Recommendations for integrated programs that have worked well for other clients.
for this free webinar.