ABOUT US

Since 2001, Dodge Communications has written, researched, brainstormed, spoken, blogged, designed, planned and strategized exclusively for companies in multiple sectors of the healthcare industry. From healthcare information technology and life sciences companies to medical device and diagnostics companies to pharmaceutical suppliers, our clients value our integrated and strategic communications approach, and the knowledge, the contacts and the talent we offer.

Integrated marketing communications has become a primary strategy for a company’s overall marketing approach as the world of media has dramatically changed. Media advertising has given way to multiple forms of communications. So called mass media has been broken up into specialized niche markets designed to target specific audiences. The consumer or end user is more in control of the information he or she accesses than ever before. And there is now unlimited 24/7 access to media and information via the Internet. Consequently, a company’s message and brand must include the right website design, including landing pages that enable select audiences to pinpoint the information they need; the right advertising in the right media; a public relations program targeted to the right online and offline media at the right time; a social marketing strategy and approach that utilizes the growing cadre of social media blossoming on the Web; thought leadership vehicles to elevate a company’s brand; and effective collateral to bolster the sales effort.

The Dodge team brings decades of corporate, agency and media experience to every assignment. No matter what the challenge, we are able to create integrated communications solutions to help address it. We know what moves markets, where to leverage the value our clients offer, and how to reach decision-makers and influencers among physicians and medical directors, hospitals and health systems, academic medical centers, payor organizations and investors.